With so many fashion revisits to the 80s and early 90s occurring over the last year, it almost seems strange that no other store than online retailer Fanny Pack Attack came up with the ingenious idea of reviving the hip-hugging carry-alls.
Who could forget the 1980s: crimped hair, Walkman, “Thriller”, Yuppies, “Dynasty”, legwarmers and Wayfarer sunglasses? And, the fanny pack, those waist bags that were worn by “everyone from actors to professional athletes.”
Are there some Mondays you wake up and think to yourself how much more amazing the week would be if you just had a neon fanny pack? Okay, probably not. But in case you ever suffer twinges of 80s nostalgia, now you'll know where to turn.
Perhaps because of their unfortunate name or their association with middle-age American tourists, fanny packs have gotten a bum rap (no pun intended). But we're on a campaign to revamp the waist-purse's image. This sporty neon version proudly embraces its '80s past—and lets you practice your running man hands-free.
Remember that old saying that if you wore a trend the first time around, you don't get to wear it again when it comes back in style? The guys at the newly-launched FannyPackAttack.com are hoping you disagree.
Evan Mendelsohn and Nick Morton have launched three e-commerce companies in the last two years and have no plans to slow down. The duo expect to break $1 million in revenues this year.
Our Checkered Hip-Jockey was featured on The Gift insider's TV Segment. Skip ahead to 3:45 to see our Hip-Jockey!